Hard disagree. While they had lost a ton of ground people were still sporting blackberries in large numbers. The absolute bone headed move they did is they continued to promote and sell their legacy models front and centre cannibalizing their own future growth.
There were other issues that were much smaller in the bigger picture like android app support on BB10 coming a little late as well as the devices in general had a somewhat underpowered SoC. All of these contributed to slow adoption, but the fact they were promoting new models of the Bold while their warehouses were full of the Z10 was really what did them in.
> The absolute bone headed move they did is they continued to promote and sell their legacy models front and centre cannibalizing their own future growth.
That's kind of exactly what I meant, though.
Nokia made an almost identical mistake, before the Microsoft acquisition, by not doing a timely migration path from Symbian to Meego. The old business was a cash cow so they kept it going, not taking the new thing seriously.
> promoting new models of the Bold while their warehouses were full of the Z10
Not familiar with BB lineage I checked the Wiki for the release dates and ... wow.
Not quite an offtopic: people bash me when I point out what Burning Platform is the result of the previous Nokia shenanigans, so blaming it all on Elop is like blaming the fire for charring your steak you forgot on the BBQ.
There were other issues that were much smaller in the bigger picture like android app support on BB10 coming a little late as well as the devices in general had a somewhat underpowered SoC. All of these contributed to slow adoption, but the fact they were promoting new models of the Bold while their warehouses were full of the Z10 was really what did them in.