John D. Rockefeller argued against Standard Oil being broke up on the grounds that it only was so big because it is just that efficient and innovative.

It also kept the price of kerosene low for the consumer.

If it was broke up it would also hurt the economy overall. They also argued it wasn't really a monopoly and they have other competition lol.

Tech companies are such a brilliant monopoly they get the consumer to mindlessly puppet Rockefeller's exact points for them.