All the applications they're describing can already be done over IP and are only held back by the lack of easy to use, fast reliable network interfaces in consumer hardware especially laptops. If Intel made Ethernet over Thunderbolt fast and efficient on their hardware by making it look like a decent NIC to the operating system this problem would be solved and AMD would have to play catch up since they don't have a line of good enough modern NICs in house. Intel could even show off how fast and efficient their systems are compared to software packet processing.

Solve the usable external bandwidth bottleneck for mobile hardware. Launch a line of media converters to 10/25/40 Gb/s Ethernet priced to establish an ecosystem. Give users docking stations that just work.