Bah, you think you were confused? I thought it was about toasting, as in with drinks. (Yeah sure, "Are Bad UX" -- but since when is "Cheers!" a software metaphor? Weird AF.)
It seems like they put a lot of effort into trying to create a coherent extended metaphor, yet it doesn't make any sense. You create a tap by putting bottles and casks together, and then it puts itself into a keg? Your own cellar is a prototype for someone else's keg?
The Homebrew nouns are one thing. It’s the verbs that trip me up: update/upgrade is different to everything else on the Mac but at least is familiar to me from Debian but then I mix up list, info, show etc.