Yeah, and I've noticed that they seem a lot more fragile than previous generations of USB cables. Recently failed to flash a phone until I switched cables ... they were identical, but the failing one had been in my bag for a good while and probably suffered from wear & tear.
Right now, the best way to guarantee a cable works with basically all the USB4 standards is to purchase a certified TB3 cable.
Any ole USB-C cable may support anything from USB 2.0 speeds to TB 4 speeds. It's sort of a crap shoot. The same is true for a USB4 controller.