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I think "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" is a good book for the mindset and some of the processes around how to build the engine that is your business.


This book was the subject of an episode of the cortex podcast: https://www.relay.fm/cortex/21

I'm curious if you think think their take on the book was fair? (I realize that that's a lot to ask). Their basic take was that the book had some good ideas but was bizarrely written and much too long.

I haven't felt the need to read it myself since they summarized what they believe to be the valuable parts of the book in the episode.


It's more suited to traditional businesses. Startups are somewhat different though some principles are universal.




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