The EU can simply tell them they can no longer operate Analytics. Too bad if it's hard on Google. They are a preditory company that violates privacy rights. There is clearly competition in the markets they serve. Any threat of complete exit is empty. Those competitors are more than willing to gain any market they exit. These companies need to be put in check by the government or a regulatory body. Marketing and Advertising are toxic to the internet.
> The EU can simply tell them they can no longer operate Analytics. Too bad if it's hard on Google.
No they can't. The US doesn't even let them decide whether to supply chip machines to China. Or for Schiphol Airport to reduce slots for noise abatement. the US immediately trumped up diplomacy and raised threats to stop those things.
Banning google analytics is just unthinkable in the current relationship between EU and US. I agree they are a predatory company but this is unfortunately how things are right now in the balance of power.
