Working at an electronics retailer a few years ago, this was well-known (though news to me, when I started). They hid the fact that the company no longer manufactured their products, and/or that multiple companies were selling similar or even the same product (produced in the same factory, even).
It is trouble, though, since the entire point of a "brand" is to signal provenance in manufacturing, quality, etc. It's supposed to be a way to know something about the product (if nothing else, who to hold accountable when something goes wrong). If it doesn't, what's the point?
It is trouble, though, since the entire point of a "brand" is to signal provenance in manufacturing, quality, etc. It's supposed to be a way to know something about the product (if nothing else, who to hold accountable when something goes wrong). If it doesn't, what's the point?