The video is a parody of marketing. If you want to criticize it for being irrelevant and that humor doesn't fit this situation, then sure. But saying it has similar marketing to consumer goods isn't really accurate.
Context for people who might not get the joke/parody: SST adding containers to their stack might be viewed as a "betryal" in a similar way to how some basketball fans felt when LeBron James switched teams, from Cleveland Cavaliers to Miami Heat. LeBron had a media event/interview called "The Decision" [1].
I love the clip of @dhh's keynote to engineer's "learned helplessness" to AWS and the cloud [2]. While SST + containers is very very different than DHH's Kamal [3], they both embrace containers without the paas service tax (heroku/vercel/etc) or the overhead of kubernetes.
