Honestly, at least with the Coca-Cola press release, I know what their agenda is, so I can at least decide which parts to believe or be skeptical of. News agencies have much more complex agendas, and purveying objective truth isn't part of them.
That's not conspiratorial thinking. It's understanding the real world. There's no conspiracy, it's just a massive outcome of different incentives aligning in certain ways.
Do I think Coca Cola is bad for your health and the environment? Absolutely. Do I think their screenshot here is more credible than Reuters one here? Yes.
If anything, Coca Cola would be more conspiratorial than Reuters, since Reuters is more random combination for incentives, while it's more clear about Coca Cola - they are making money from making people unhealthy, ruining the environment and they are trying to make it look good.
