My suspicion is they are going to be putting a lot of effort towards continuing to develop the GUI, for the lack of a better term, for git. IMO, that's what has helped them be successful in the first place. Git is complex and a bit unfriendly at times. They have made it more accessible and it sounds as though their hope is to increase overall engagement in git and version/source management tools.

Who knows, they could be working on their own flavor of git.