In this case, a direct link to the site (http://paralleluniverse.co/) would be better. There is actual information there. To be fair, the first two words of the TC article were a link to the site. Signal to Noise over the first couple words of that article is quite high!

I remember years ago when a commenter on Techcrunch bashed an article and called Techcrunch "the special olympics of tech journalism." At the time, I thought it was an insult to Techcrunch. Now I realize it's an insult to the fine athletes of the Special Olympics.