Digg was at the top of their game when this video was shot. Digg v3 was a massive success. It's only when they introduced v4 and pandered to social media sites (a decision made by Kevin) that it took a nosedive.
This. I used to visit digg 20-30 times throughout the day on V3. At the time Reddit looked like a laughable comparison that I could never imagine being as good as Digg. Then V4 came out, Digg collapsed in on itself, a paris hilton news blog shot to #1. I decided to check out reddit again and I've never been back to Digg since. It's still remarkable how drastically the site turned from V3 to V4, I never could have seen that coming.
