As a v0.1 it seems great. Reminds me of the jaws ad in Back to the Future 2. Mall advertising is probably the only thing it is suitable for now. As it gets higher res I could see it replacing TVs.

>It seems like AR, of any stripe, can do better.

Only if everyone in the group has AR goggles, I could see this being better for group activities where everyone can be around and reference the same "thing".

Closer to the projection of Leia at the start of Star Wars, I would have said.

Either way, pretty cool, but I don't see it replacing TVs any time soon.

LEDs are surface-mount [1] and handled by pick-and-place machines [2], so I don't think they are particularly time-consuming to assemble.

[1]: https://en.wikipedia.org/wiki/Surface-mount_technology

[2]: https://en.wikipedia.org/wiki/Pick-and-place_machine

> Does comfort beat out detail? It seems like AR, of any stripe, can do better.

I don't think there are only two options here. There are other approaches like Google Starline.

> Does comfort beat out detail? It seems like AR, of any stripe, can do better.

No. AR is limited to one focal plane (HUD instead of full 3D), unless you want to round-trip the entire image through the goggles.