"People should be advocating for their own values and morals. To be an ethical person is to understand your values and do the work to apply them in your everyday life."
Pablo Escobar could say that he understand his values (whatever they were; maybe money and power over all other values?) and that he works to apply them every day. He advocated for his own values and morals (ruthlessly). This doesn't make him an Ethical person.
A conversation about subjective morality is tangential to your original comment and the conversation we're having, but its odd to bring it up as if you are aware of the concept of subjective morality you kind of run head-first into why advocating and applying your values is important.
And more to the point, you're not believable. Are you really going to say that because Pablo Escobar may have had a set of values and acted on those values, we have to throw away that whole idea?
Hitler was really fond of his pet dog, does having a pet dog make someone evil?
In any case, here's what I dislike about your original comment, and what it seems to express.
Instead of engaging with the ideas and values presented in the article, you feel back on attacking the very idea of expressing ideas and values. You know that's a ridiculous position, I know you do, but it's easier to do that than it is to actually engage.
Pablo Escobar could say that he understand his values (whatever they were; maybe money and power over all other values?) and that he works to apply them every day. He advocated for his own values and morals (ruthlessly). This doesn't make him an Ethical person.