Many of the grifters don't know they are grifters.
There's a kind of person who dreams of making big money in marketing but imagines they can do it with no work. These divide into: (a) people who are willing to work on the product but not the marketing, and (b) people don't want to work at all.
I've found there is no way you can get through to either kind of person.
At my undergrad school we had a college radios station KTEK that had a reputation for throwing dances that nobody should up for. I ran for the "public relations officer" job because I wanted my own key so I could open the station up to do my show Saturday afternoons.
I would photocopy several hundred posters with 10-20 different designs and plaster the campus with them and that got crowds to show up. I had a great crew behind me that DJed better than I did so people had a good time and they came back and within a year we had a great reputation.
Often I've either paid or had a volunteer to do similar work and the story is that they think making one poster design and sticking up 20 of them is enough: like the customer is seeking them out that desperately. Nope, you've got to work really hard to be heard in the din and make an impression.
Thus I've got more respect for the grifter who has some hustle than the grifter who doesn't.
There's a kind of person who dreams of making big money in marketing but imagines they can do it with no work. These divide into: (a) people who are willing to work on the product but not the marketing, and (b) people don't want to work at all.
I've found there is no way you can get through to either kind of person.
At my undergrad school we had a college radios station KTEK that had a reputation for throwing dances that nobody should up for. I ran for the "public relations officer" job because I wanted my own key so I could open the station up to do my show Saturday afternoons.
I would photocopy several hundred posters with 10-20 different designs and plaster the campus with them and that got crowds to show up. I had a great crew behind me that DJed better than I did so people had a good time and they came back and within a year we had a great reputation.
Often I've either paid or had a volunteer to do similar work and the story is that they think making one poster design and sticking up 20 of them is enough: like the customer is seeking them out that desperately. Nope, you've got to work really hard to be heard in the din and make an impression.
Thus I've got more respect for the grifter who has some hustle than the grifter who doesn't.