The Vision Pro, and despite being pretty good they were kind of a flop. Like I said elsewhere I think VR and AR are niche products tech companies and investors keep trying to make go mainstream because they showed up in a lot of sci-fi. I don't think many people want them.
If the Vision Pro was indistinguishable from a regular pair of glasses and didn't cost over $1000 it would take over the world. I don't think it's a case that people don't want them, it's more that people want what's in sci-fi you spoke of and not this early iteration.
Yeah (at least maybe). If AR were in a fashionable pair of glasses that you could effortlessly switch into a Google Lens mode for example or call up a Wikipedia article that starts getting interesting. But that's a long way off.
Meta is having some success with the Meta Quest, but it is in the gaming sector where they have cultural problems. [1] The notable thing is that the Meta Quest consumer is price sensitive: when the MQ3 came out and they dropped the price of the MQ2, MQ2 sales surged. Next year they came out with the MQ3S which has the brains of an MQ3 in the body of an MQ2, so it is a cost-reduced device that can run MQ3 software.
The AVP, on the other other hand, was just too expensive. At that price it could go with a seat of [2] (been a high end enterprise play) but no way was it going to compete with buying a big ass TV and a home theater system, which you can enjoy with other people. Worse than that, Apple rejected the immersive world experiences that are big fun on the MQ3 -- if a device is that expensive it has to do it all.
