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They don't. The $300 installation fee doesn't cover the cost of running fiber to your house + the cost of the box.

But it's hugely cheaper to wire your house at the same time they are wiring your neighbours. That's the catch -- the deal disappears once the neighbourhood is connected. They're not going to do a truck roll for $300.

Once your house is connected, upsell potential is a lot better than if it isn't.



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