According to [1] Jeep is the 24th-best-selling car brand in Europe.
Their sales of 11.4k cars in October put them just between Mazda (12.3k cars) and Porsche (10.3k cars) with roughly 1% market share.
But they are at least competing in the market - some brands like Chevy, Chrysler and Subaru don't even make the top 25.
Of course many of these brands are ultimately owned by the same multinationals. Stellantis-owned Jeep, Dodge and Ram brands aren't doing well in Europe, but their Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat brands are selling just fine.
This shows the durability of brands despite the buyouts of the last few decades that have collapsed them all into the same car company. I really do not like this trend, I think it's been bad for innovation and consumers. Real innovation has had to come from outside - from China, such as startup BYD ("build your dream", previously Xi'an Qinchuan Automobile Co).
> Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat
All of those had long separate histories before Stellantis. Although when I checked Vauxhall/Opel (basically the same cars except Vauxhall is the UK branding) have been GM subsidiaries since the 1920s!
PSA Peugeot Citroën merger was in 1976.
Daimler-Benz + Chrysler merger was in 1998.
Fiat Chrysler merger was in 2014.
Stellatis was the merger of PSA Peugeot Citroën and Fiat Chrysler in 2021.
But if Peugeot sold 61k cars in Europe, Opel/Vauxhall 31k, Citroen 23k and Fiat 18k the group overall is much better placed in the EU than Jeep's sales of 11.4k would imply.
Their sales of 11.4k cars in October put them just between Mazda (12.3k cars) and Porsche (10.3k cars) with roughly 1% market share.
But they are at least competing in the market - some brands like Chevy, Chrysler and Subaru don't even make the top 25.
Of course many of these brands are ultimately owned by the same multinationals. Stellantis-owned Jeep, Dodge and Ram brands aren't doing well in Europe, but their Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat brands are selling just fine.
[1] https://www.jato.com/resources/media-and-press-releases/volk...