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nReduce is remarkable. I've participated every week for the last seven weeks, out of curiosity mostly. Several things have surprised me:

* The sheer number of teams who joined up (300+ worldwide and 100+ in SF): There are a lot of people who are eager to participate in a startup incubator.

* The motivation, ability, and intelligence of the people I've met: These are the smartest and hardest-working people I've encountered in years.

* The power of self-inflicted group pressure to drive productivity: I consider myself highly self-motivated and productive but I stepped up my game knowing my peers were reviewing my performance via the nReduce weekly video check-in tool.

nReduce is a work-in-progress and I think we all realize Joe Mellin and Josh Schwartzman are making it up as they go along. I heard someone grumble that they didn't get pizza and beer at every weekly meeting. They missed the big picture. nReduce is a social experiment that is taking flight because there's a need and desire for startup aspirants to join together for mutual aid. It styles itself an incubator, it's a big meetup, it's an online social network. I see it as something more, though, as a unique form of social organization for smart people who are helping each other create businesses that deliver value.



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