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This is classic innovators dilemma.

Coaches and owners are not rewarded for innovation. Fans strongly discourage taking bets that could fail.

And then there’s preparing for the strategy change. Training, practice, and coaching time is extremely limited. How much do you re-allocate to this new approach? You don’t just tell players to take more 3s, it’s more complicated than that.

So in traditional innovators dilemma fashion, it’s much easier to follow when you see that the new way works. It’s easier to convince everyone (fans, coaches, players, owners) to get on board when you can point to Steph Curry doing it right.



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