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>that's what I said, FOMO.

wow, faaak. I wrote my above comment off the cuff, although based on my intuition and common sense, but just now thought of googling FOMO, to check what Wikipedia says about it, and it seems they agree with me:

https://en.m.wikipedia.org/wiki/Fear_of_missing_out

relevant excerpt, from near the top of the above page (emphasis mine):

>FOMO can also affect businesses. Hype and trends can lead business leaders to invest based on perceptions of what others are doing, rather than their own business strategy.[19] This is also the idea of the bandwagon effect, where one individual may see another person or people do something and they begin to think it must be important because everyone is doing it. They might not even understand the meaning behind it, and they may not totally agree with it. Nevertheless, they are still going to participate because they don't want to be left out.[20]

leaders, huh? more like followers, aka sheep. include me out.



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