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I am sure plenty of people, if not majority of people will happy pay the 10% premium just because the subscription goes through Apple and have a peace of mind. That allows them to easily unsubscribe.

That is the thing about the whole 30%. It is not flexible, stringent and does not adopt to market. Even Tax by state have more flexility than they do.

And I have been saying this since 2013 but every time I get downvoted to oblivion for it. If Apple had move their Game into a Separate Store. They would have kept 75% to 80% of their App Store revenue at 30% cut. They could then charge 10% on top of all subscription and 15% for downloads. Once you include all the payment processing fees, fraud and additional services and value Apple offers the 10% extra meant for example Netflix actually earns more from an Apple's sign up. That create incentives for other companies to work with this Model. While Apple would still keep ~90% of their current App Store revenue. And I assume without much of the backlash and regulation that they had to fight and costing them hundreds of millions in operation, PR and brand damages.



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