How does OpenAI make money from AI? The vast majority of the planet isn't paying them $20/month, and it is likely that they will never recover training and inference costs just from subscription fees. Frying GPUs to generate Ghibli images is getting them a negligible amount of added revenue.
Now think of Meta and their suite of products which already generate $160B+/yr from advertising. Every extra minute they can get a user to spend on Facebook or Instagram, this number goes up. Think about how much money Meta will make if the next viral AI moment happens in their products.
Now think of Meta and their suite of products which already generate $160B+/yr from advertising. Every extra minute they can get a user to spend on Facebook or Instagram, this number goes up. Think about how much money Meta will make if the next viral AI moment happens in their products.
TL;DR: AI -> engagement -> ads -> revenue.