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MIT's OpenCourseware makes available a set of very good course lectures on pricing here: http://ocw.mit.edu/courses/sloan-school-of-management/15-818... Although unlike the article, it focuses on economics rather than psychology.


The psych is covered in the 3rd set of slides (Pricing Under Consumer Uncertainty). As someone who took the course, it was excellent and the outlines actually do cover the majority of what is offered in the class. I would highly recommend reading through them, though they are a bit dense and lack the color and charm of her slides (not on OCW).




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