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The blue-sky utopian version of this for the Business side is a company shaped like a big Inside Sales Funnel, with all Engineering work implemented in off-shored cost-centres paid piecemeal at contract rates.

Steam had a flat-management structure and Engineering driven leadership from its outset. I'm not sure there's many other that can survive the VC landscape where customer focused design is seen as something between over-engineering and altruism.



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