There's a lot of levers and people to squeeze along the way:
Currency Manipulation to relatively increase Chinese manufacturing income
Relocating manufacturing based on tariffs
Retail margin
US based design & engineering of products
Advertising and other marketing activities
Depending on the product some will be passed onto consumers. But for something like Nike's it's probably more like fewer shoe designers, Footlockers, less advertising, smaller contracts to athletes, more manufacturing in non-China countries, and so on. Everyone is going to take a bit of a bit and it's probably not going to be super noticable to any one part.
No reason to expect empty shelves. Higher prices for stuff that can't be moved out of China. Sure. But it's a tariff, not an embargo.
Relocation of mfg - years long process won't help the shelves or the prices.
Retail margin - yeah... retail will balance price hikes to avoid hitting profits with not pricing too high to further reduce demand. This is just one of the reasons prices will go up. It will reduce the demand to less efficient and profitable levels, but won't increase the supply. Shelves will be sparsely filled with more expensive items.
US based engineering and design -- analogous to mfg. Not a near term solution.
Advertising -- it doesn't matter how much you tell people to go buy shit if they don't have money and/or the prices are too high.
Why are you still apologizing for Trump's absolutely incompetent policies?
Currency Manipulation to relatively increase Chinese manufacturing income
Relocating manufacturing based on tariffs
Retail margin
US based design & engineering of products
Advertising and other marketing activities
Depending on the product some will be passed onto consumers. But for something like Nike's it's probably more like fewer shoe designers, Footlockers, less advertising, smaller contracts to athletes, more manufacturing in non-China countries, and so on. Everyone is going to take a bit of a bit and it's probably not going to be super noticable to any one part.
No reason to expect empty shelves. Higher prices for stuff that can't be moved out of China. Sure. But it's a tariff, not an embargo.