Commercial ethernet switches weren't a thing until 1990 (Kalpana), and 100Mb ethernet is from 1995. So, yeah, a lot of ethernet in the late 90s was 10Mb. It's still a thing today in some embedded applications, and switches still support it.
I guess I hadn't stepped back to think about the difference between computer ethernet and switched ethernet. I _do_ remember hubs, though, so it should have occurred to me that we didn't have switching on day 1.