Their privacy commitments align with their business, not their morals. They don't want an open internet primarily funded by advertising, so they make harder for advertising companies to track their users. What they want is an internet silod into apps you get from their app store, that are funded buy subscriptions and IAPs that they get a 30% cut from.
We can have both, because they cannot kill the web. We can enjoy better privacy in the OS, the open Web, and better controls for the applications that should not be a website (which is still quite a lot of them).
