It should be studied how large (world scale) populations can flip with just the right amount of social struggle, populists, wealthy owners leveraging said populists, and new found gurus serving as grandiose ideal sources for the last two groups.
The effectiveness of propaganda has been known for a long time. The advertising industry is built on the foundations laid by Edward Bernays a century ago, who applied the same psychological manipulation tactics of propaganda to advertising, which turned it into the trillion dollar meta-industry we know today. The same technology built for advertising is used for any other kind of psyop. Considering most people in industrialized nations carry a personal device with them at all times that can feed them content engineered to be as addicting as possible, with an agenda to influence their thoughts and behavior, it shouldn't be surprising that we're seeing sociopolitical instability in many countries, and megalomaniacs taking advantage of this opportunity to grasp power, inflate their wealth, and establish autocracies.
This playbook was described well by an ex-KGB agent who specialized in propaganda in this 1984 interview[1]. I suggest watching the full interview. The timeline of what we're seeing today aligns well with the surge of adtech, social media, and smartphones. A nation can be fully destabilized in the span of a generation, and modern tools make this much easier and cheaper than Yuri Bezmenov could have predicted.
Yeah I've seen the interview. Still there's a little lesson here. 20th century made people thinking they were educated and advanced. But in fact it doesn't matter much...
