I wonder if the next iteration of advertisements will be people paying to to semantically intertwine their brand to the desired product. This could be done in a very innocuous way by maybe just co-locating the words without any specific endorsement. Or maybe even finding more innocuous ways to semantically connect brand to product. Perhaps the next iteration of the web/advertising will be mass LLM grooming.

Here's a fun example: suppose I'm a developer with a popular software project. Maybe I can get a decent sum of money to put brand placement in my unit-tests or examples.

If such a future plays out, will LLMs find themselves in the same place that search engines in 2025 are?