Ignoring is not how it works. Internet is a basically huge social circle, if not enough people got on broad, a site can die out really quickly. I've observed quite few examples of small community closed down because no one was there anymore, some websites that I loved as a child no longer exists because of this reason too, gone with it is all the content they once hosted.
Here's the problem:
1. Software/Infrastructure have a cost: If you want to self-host, there's a consistent dread of maintaining things. It wears you down, slowly maybe, but eventually.
2. The problem of discovery: Back to the past, people used to sharing links and resource manually, often on a forum ("forum life", i call it). But now days people are more rely on platform recommendations (starts from "Just Google it"). If your content/link is not recommended, then you can't reach far. Also, people now days really hates registration (and memorizing/recording account/password), and they will not even try to use "strange" websites.
3. Government regulation: The government pushing laws upon laws that could restrict self-hosting content, by either making self-hosting difficult, or forcing websites to self-censor (which most personal sites just don't have enough admin to do).
4. Some people who has the capability and know-hows on solving the problem are "solving" it the wrong way. Instead of creating systems that modern users would love to use, they tries "being back the old way" so do speak, but not giving any consideration on why people abandoned "the old way" in the first place. The software they created maybe even quite hostile to regular non-tech-savoy people, but hey at least they themselves thinking it's cool.
There are few projects gets it right, like Mastodon, and maybe Blue Sky etc. But, then these project still don't earn a lot of money and political capital, meaning it still can't escape the point 1 above and maybe point 3 as well.
Over all, I think it's less that the platforms exploiting the Internet, it's mainly that most people just "moved on" to what could make their life easier. Internet is a tool after all.
P.S. If someone wants to solve the social media over-monopolization problem, I'd recommend that you make sure you're "user forced", user, user, user, regular old man/woman John/Marry Doe user. That's how you create social circle/network effect and that's how you grow and sustain.
Here's the problem:
1. Software/Infrastructure have a cost: If you want to self-host, there's a consistent dread of maintaining things. It wears you down, slowly maybe, but eventually.
2. The problem of discovery: Back to the past, people used to sharing links and resource manually, often on a forum ("forum life", i call it). But now days people are more rely on platform recommendations (starts from "Just Google it"). If your content/link is not recommended, then you can't reach far. Also, people now days really hates registration (and memorizing/recording account/password), and they will not even try to use "strange" websites.
3. Government regulation: The government pushing laws upon laws that could restrict self-hosting content, by either making self-hosting difficult, or forcing websites to self-censor (which most personal sites just don't have enough admin to do).
4. Some people who has the capability and know-hows on solving the problem are "solving" it the wrong way. Instead of creating systems that modern users would love to use, they tries "being back the old way" so do speak, but not giving any consideration on why people abandoned "the old way" in the first place. The software they created maybe even quite hostile to regular non-tech-savoy people, but hey at least they themselves thinking it's cool.
There are few projects gets it right, like Mastodon, and maybe Blue Sky etc. But, then these project still don't earn a lot of money and political capital, meaning it still can't escape the point 1 above and maybe point 3 as well.
Over all, I think it's less that the platforms exploiting the Internet, it's mainly that most people just "moved on" to what could make their life easier. Internet is a tool after all.
P.S. If someone wants to solve the social media over-monopolization problem, I'd recommend that you make sure you're "user forced", user, user, user, regular old man/woman John/Marry Doe user. That's how you create social circle/network effect and that's how you grow and sustain.