There's an entire genre of games (immersive sims) that focus on experiencing the world with little to sometimes no skill required on the part of the player. The genre is diverse and incorporates elements of more gameplay-focused genres. It's also pretty popular.
I think some people want to play, and some want to experience, in different proportions. Tetris is the emanation of pure gameplay, but then you have to remember "Colossal Cave Adventure" is even older than Tetris. So there's a long history of both approaches, and for one of them, these models could be helpful.
Not that it matters. Until the models land in the hands of indie developers for long enough for them to prove their usefulness, no large developer will be willing to take on the risks involved in shipping things that have the slightest possibility of generating "wrong" content. So, the AI in games is still a long way off, I think.
I think some people want to play, and some want to experience, in different proportions. Tetris is the emanation of pure gameplay, but then you have to remember "Colossal Cave Adventure" is even older than Tetris. So there's a long history of both approaches, and for one of them, these models could be helpful.
Not that it matters. Until the models land in the hands of indie developers for long enough for them to prove their usefulness, no large developer will be willing to take on the risks involved in shipping things that have the slightest possibility of generating "wrong" content. So, the AI in games is still a long way off, I think.