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I think the “must” is probably a bit much, however we could have something similar to Energy Star but call it something like “Child Star” (I mean, POTUS would back it).

If you want to be Child Star certified, you need to provide access controls that conform to whatever standard web hosts implement. Parents could be encouraged to buy such products, and this would market well to the parents who complain about what their kids watch on YouTube but also can’t be bothered to _parent_ and actually curate said content.

I think age verification is a losing battle that does what most similar schemes do: make it harder for legitimate users while not having a large impact on the purported problem. All while providing another way to track user data and create huge privacy risk. I’m all for some kind of opt-in or certification system that allows websites that care and parents who care _enough_ to work together to address whatever problem they perceive while letting the rest of us go about our business not even noticing a change in the online landscape.



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