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Gemini answer: with a toothbrush.
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Damn...
You're right!
AI is everywhere.
(To be fair though, this whole text was my own whimsicalness, haha. It's probably spottable by some turns of phrases that Dutchies use and English native speaking people definitely don't)
> or the sponsored advertiser will somehow be on recommendation list of AI answer?
LLMs aren't new. PPC ads are as as old as the mountains. People have been trying[1] to glue them together (with RAG), for quite some time now.
IIUC, this also happens to be the core strategy of a well known "AI" startup that made a big show about trying to buy TikTok and more recently, Chrome.
Indeed, Google makes most of its money from ads embedded in its search results. As people are increasingly moving from Google Search to ChatGPT, this creates a huge revenue shortfall.
It is probably the main reason why the Alphabet stock isn't performing particularly well despite the general AI gold rush and Gemini 2.5 being close to ChatGPT in performance.
One straightforward thing you can do (this is old research at this point, from google) is simply have the advertisers provide their own LLMs and the more they bid, the more weight their LLM gets in producing the next token.
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