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> Wouldn't it be cool if there was an app that would interrupt what the user was doing

It seems like this sort of idea is extremely common, considering how many websites love preventing me from viewing their content by slapping multiple modals asking me to sign up for a newsletter and/or to get my permission to be tracked using cookies.

It also shows up in native apps, in the form of some prompt asking the user if they are enjoying the app. NO! I do not enjoy being funneled into an App Store review or any similar bullshit. If I like using the app, I'll use it. If I don't, I won't. Stop asking me!

I build websites for a living and I'm constantly battling requests to infect our sites with these god-awful modals. It's like sitting down at a restaurant, being handed a menu, only to have the menu taken away seconds later and being asked if you'll return in the future. Not only is it rude, it's the wrong time to ask the question. Let me read the damn article or whatever, and when I'm done, if there's a newsletter form, MAYBE I'll sign up. Let me eat my meal, and if I enjoy it I'll think about returning.



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