Same day shipping was always the norm here. Order something before 14:00 - 16:00, depending on where the company was on the route for package pickups, and you'd have your package the next day. Amazon has normalized multi-day / weeks shipping, so they've made it worse.
Denmark, there is no close Amazon warehouse, so shipping always suck. Not only is shipping times frequently a week or more, it's also overpriced and items are frequently less expensive from local online stores.
Amazons only advantage is it's massive selection, if you can find what you're looking for.
In the US, it's the opposite. If you order directly from the brand, you get multi-day or more often multi-week delivery times. Unless they are using amazon logistic and which case it's the same as buying off amazon - 0/1/2-day delivery times.
