I just shared this with the team:
Today, Cloudflare entered the email sending market.
While I didn't expect this to happen today, it didn't come as a surprise either. It was never a question of if Cloudflare would add an email sending API, but when. Back in 2022, they introduced Email Routing, and it was only a matter of time until they added the sending part.
Some people will see this and will want to migrate off Resend, others will say we're dead. The reality is that they are after our target audience, otherwise they wouldn't create an example showing how to use React Email on their announcement post.
Still, I truly believe this is good news. Here's why:
When Cloudflare introduces millions of users to their email API, they're creating our next users. Developers will run into limitations and will want more from an email service. They will need bulk sending, advanced templates, no-code editors, and a lot more. That's where we step in.
Email is not a winner-takes-all kind of market, and that's why we've been able to enter such a competitive space and still thrive. Competition is good because it forces the best product to win.
We cannot let our guards down, and lose our sense of urgency. The bar is higher for us right now, but if there's a team that knows how to increase the bar, that team is this.
