> Web users will be charged £2.99 a month and mobile phone users £3.99 a month to scroll through Facebook and Instagram without targeted ads.
I wonder how much information this provides about the relative value of mobile users vs web users. It's complicated by the fact that part of the pricing strategy here is likely not maximizing revenue as much as it is…making it just too expensive for many people to want to pay, thus shaping public opinion in the right direction.
> If the accounts are linked, users only need to pay one monthly fee.
Is this because they manage to get some value from that edge existing in the graph even if they can't turn that into ad revenue?
I think the price discrepancy is due to Google and Apple taking a cut of in-app purchases. Meta should get roughly the same amount of money either way.
I wonder how much information this provides about the relative value of mobile users vs web users. It's complicated by the fact that part of the pricing strategy here is likely not maximizing revenue as much as it is…making it just too expensive for many people to want to pay, thus shaping public opinion in the right direction.
> If the accounts are linked, users only need to pay one monthly fee.
Is this because they manage to get some value from that edge existing in the graph even if they can't turn that into ad revenue?