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"Unique" is definitely not necessary. Look at the dominant social media platforms of the last two decades. MySpace -> Facebook -> Twitter -> Instagram -> Snapchat -> TikTok. Each of them was a minor evolution over the last, with the core feature set remaining basically the same. Lots of user-generated content, algorithmic recommendations, likes, comments, DMs, ads. There has really not been a revolution in the social media space since it was invented.


I see the features that launched them as substantially distinct.

The mode of interaction between users was wildly different from one to the other.

You may be considering their convergent evolution not what caused their rise in the first place.




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