Between the fact that I'm on the "no time" part of the "time to play but no money, money to buy but no time, pick one" saying, indies, some still-functioning Japanese studios, and the burgeoning "AA" segment of the market, where people in the 2020s use 2020s technology with a team of maybe a dozen or two to put out what would have been AAA games produced by hundreds of people in the 2010s, I've had no use for the AAA space for a while. Or the gacha space; you don't need to create an open wound in your wallet just to play some decent games.

I've noticed this attitude is not yet "mainstream" but the first and the second derivative of its prevalence ought to worry the AAA industry. If their moat essentially collapses to "we can afford to spend a bazillion dollars on marketing" their death won't be too many years behind.