EA has an interesting strategy on offering a good value for their paid EA Play and EA Play pro plan. For example, if you find yourself in these specific genres:

Sports:

- Madden

- FC Soccer

- F1

This area should grow to cover other major sports. Others have mentioned how strong the sports offering is, and it’s also worth noting how strong Wii Sports was for the monumental success of the Wii.

FPS:

- Battlefield more or less

The Battlefield universe can cover anything you can dream of when it comes to FPS, so that’s another platform that is still a growth sector imho.

I think this is a very lucrative approach.