A few years ago I was on an airplane back from Asia and I saw for the first time somebody using both hands to scroll tiktok.
A woman in front of me had her phone cradled in both hands, with index and thumb from both hands on the screen - one hand was scrolling and swiping and the other one was tapping the like and other interaction buttons. It was at such a speed that she would seemingly look at two consecutive posts in 1 second and then be able to like or comment within an additional second.
It left me really shaken as to what the actual interaction experience is like if you’re trying to consume short form content but you’re only seeing the first second before you move on.
It explains a lot about how thumbnails and screenshots and beginnings of videos have evolved overtime in order to basically punch you right in the face with what they want you to know.
It’s really quite shocking the extent to which we’re at the lowest possible common denominator for attention and interaction.
A woman in front of me had her phone cradled in both hands, with index and thumb from both hands on the screen - one hand was scrolling and swiping and the other one was tapping the like and other interaction buttons. It was at such a speed that she would seemingly look at two consecutive posts in 1 second and then be able to like or comment within an additional second.
It left me really shaken as to what the actual interaction experience is like if you’re trying to consume short form content but you’re only seeing the first second before you move on.
It explains a lot about how thumbnails and screenshots and beginnings of videos have evolved overtime in order to basically punch you right in the face with what they want you to know.
It’s really quite shocking the extent to which we’re at the lowest possible common denominator for attention and interaction.