Zig is a modern safer and more approachable C, that's the value proposition.
It's value proposition is aiming for the next generation of system programmers that aren't interested in Rust like languages but C like ones.
Current system devs working on C won't find Zig or Odin's value propositions to matter enough or indeed as you point out, to offer enough of a different solution like Rust does.
But I'm 100% positive that Zig will be a huge competitor for Rust in the next decade because it's very appealing to people willing to get into system programming, but not interested in Rust.
It's value proposition is aiming for the next generation of system programmers that aren't interested in Rust like languages but C like ones.
Current system devs working on C won't find Zig or Odin's value propositions to matter enough or indeed as you point out, to offer enough of a different solution like Rust does.
But I'm 100% positive that Zig will be a huge competitor for Rust in the next decade because it's very appealing to people willing to get into system programming, but not interested in Rust.