Matrix got it a bit wrong; the machines aren't interested in our body heat, they're going to put us in the goo pods and force use to watch adverts 24/7
I don't have a reliable source, but I've heard that the original script had the machines use us for our processing power, not our energy, but that the studio thought it sounded too complicated and had them change it. Of course, changing it makes it make ZERO sense.
Obviously platforms get advertiser dollars, but the question is what the business paying for that gets. The answer is.. almost nothing? Dedicated marketing/advertising resources at your business is probably just a fifth column, where shareholders and business owners are swindled into paying the salary and other maintenance for people who are actually working for google/facebook/amazon/whatever.
Source? Like 20+ years of ubiquitous surveillance, tracking and micro-targeting.. and yet non-pet owners still get ads for dog food, males get ads for feminine hygiene products, single people are offered deals on family vacations, and people who just bought a car get car advertisements for the next 3-5 years which only taper off when it might actually be time to buy another car.
