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Most lives can be summarised with a birth certificate and a death certificate. For most people, everything that happens between birth and death is not newsworthy by any stretch of the imagination. I count myself in this demographic and this does not mean I live a totally dull and boring life!

You could spend your whole life as the pillar of the community with time for everyone and without an enemy in the world, to live a whole 100 years. Along the way you might have made hundreds of friends and given so much to the world. However, you aren't going to make the news.

Meanwhile, a five year old that gets to meet an nasty brutal end could be in the paper for weeks, with the whole town turning out for the funeral and the whole nation taking note. The five year old would not have lived long enough to 'achieve' anything beyond potty training, yet many words could be written about them.

This is just how the world works. The thing is though, there has been much progress in recent decades on what works for longevity. It is not complicated, you just have to eat mostly plants, get about mostly with your own feet, say hello to people, stay away from the toxic chemicals and keep the old grey cells busy. Accident and communicable disease permitting, you should be able to live longer than your ancestors ever did, with a better 'healthspan'.

If you look at the adverts that pay for the news, everything is working against you. They want to get you to be car dependent and wasting lots of money on highly processed food that slowly gets you. Even by watching the news, you are spending time that could be spent in the company of actual human beings.

If the news was to report on what people do die from, as in the non-communicable diseases that go with car dependency and a high-fat diet devoid of fibre, then they would not be 'advertiser friendly'.



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