This looks like Apple’s foray into smart glasses. They seem to be following Meta’s path — but Apple can win this race via their signature strengths: tech support at their stores when your glasses break, durable hardware and focus on privacy (their glasses could blur or anonymize strangers’ faces in photos/videos who havent authorized themselves).

Meanwhile, my two pairs of Meta Ray-Bans are basically trash now. Loved them while they worked — but they break way too easily, and one completely died after a software update.