One question I find interesting about this interpretation is whether whether that'd a conscious strategy of theirs on some level, or whether it's just what entities of this scale and structure do to the substrate.
Somewhere in the middle, I would think. Maybe not immediately deliberate, but it's a large enough organization that someone in the company would have realized that the originally inadvertent actions paid off, and would continue to pay off, and so they put in effort to not accidentally stop doing it. Knowledge of the discovered strategy stays limited to some management, but not the rank and file.