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It really depends on how you define "start-up".

eric ries, in his book The Lean Startup, defines it as follows:

"A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty."

so lets see. Is this website a human institution? Probably. If its not, it certainly passed the Turing test.

Is it designed to create a new product or service? not really. Its selling stickers that the user has the ability to customize. This isn't all that new or original of a concept.

Is it doing so under extreme uncertainty? I would say not. This is selling a product that there is already known demand for. It is not extremely uncertain if there is a market for their product.

So my 2 cents is that this is not a "start up" but rather merely a new web business. Still, good for them! May the Force be with them, and may they find beautiful solutions to their problems.



Hehe nice analysis! Basically i just used the word "startup" because for me it just means having great ambitions and try to do them with a few people (in a web world).




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