I had to buy a new low-beam a couple of weeks ago at O'Reilly. There were four different brands/models of the same bulb, three next to each other with packages advertising "bright", "brighter", "brightest", or somesuch. To the side past a little divider was the fourth "basic" model. I took that to the counter and the guy warned me that it wasn't bright. I told him I don't like them bright. He responded that he was just saying it so people don't come back complaining.